MushroomLink Bulletin January 2025
In this edition:
NEW MAGAZINE: MushroomLink summer edition is now available to download
FEATURE: Spotlight on mushroom harvesting
MARKETING WEBINAR: Catch up on the latest webinar
EVENT: Dr Michael Wolfin workshops
SCHOLARSHIP: Mushroom Nuffield Scholarship
POSTCARD: Project summary in a postcard
MushroomLink Bulletin December
In this edition:
Food safety program now available
Feature article: Ethylene
Nielsen data deep dive
Mushroom farm hygiene mini-series - a recap
In 2024, mushroom pest and disease experts Judy Allan and Dr Warwick Gill delivered a virtual mini-series focused on farm hygiene across the entire Agaricus production process. This was part of the AMGA-led Hort Innovation project Mushroom International Study Tours – Inbound and Outbound (MU22010). Resources from the series, including session recordings, are available on AGORA.
MVX syndrome and Phase III compost
Mushroom Virus X (MVX) Syndrome is a destructive viral disease complex which was first reported on a farm in Britain in 1996 (Gaze et al 2000), although similar symptoms had been observed up to five years earlier (Burton et al 2011). MVX comprises a complex of up to 18 virus particles most of which are benign. However, two virus particles, AbV6 and AbV16, are associated with the critical symptoms of patch and cap browning respectively (Grogan 2023).
Michael Wolfin’s war on flies
Phorid and sciarid flies are not just unwelcome visitors on mushroom farms, they are persistent invaders whose impacts can be devastating.
Michael Wolfin is not your everyday entomologist. Driven by a passion for problem-solving since graduating, he found his way to Pennsylvania’s mushroom farms, where fly infestations pose ongoing and significant challenges.
Phorid fly larvae feed directly on the growing mushroom mycelium, whereas sciarids feed on organic matter within the compost itself. However, both can transmit disease and contaminate mushroom flushes, ruining up to 40% of the crop. This translates into substantial losses for growers.
Robots picking mushrooms: Tackling the robotic harvest challenge
“The more you get into the mushroom industry, the more you try to solve problems and introduce innovation, the more you realise just how complicated this industry is”, commented Sean O’Connor, at the start of his presentation on 4AG Robotics.
Sean has been involved with the company for four years, and CEO for a year and a half, so considers himself relatively new to mushrooms. Although the company has been working towards a robotic mushroom harvesting system since its inception, it has not been an easy journey. Rather, one marked by numerous challenges, disappointments and false starts.
A vision for the future of mushroom harvesting
Instead of fully replacing human labour with robotics, Swiss company MycoSense is pioneering tools that enhance efficiency for human harvesters.
Co-founded by engineer and entrepreneur Stéphane Doutriaux, MycoSense focuses on growth and harvest optimisation through advanced 3D scanning, specialised sensors, and data integration.
Their standout innovation is the Spotlight, a system that shows pickers which mushrooms are ready for harvest and which mushrooms need more time. This simplifies decision-making for workers and improves accuracy of grading.
Marketing update summer 2024/25
The FY24 Australian Mushrooms marketing campaign, running from January – June 2024, aimed to inspire Australians to consume more mushrooms daily. The initiative delivered positive results for the industry, increasing consumer engagement, and successfully attracting new customers.
The FY25 Mmmmmushrooms campaign is designed to highlight the exceptional qualities of mushrooms that make them a favourite among consumers. Built on insights that taste, followed by versatility and ease of use are primary drivers of mushroom purchases, the campaign celebrates their rich flavour that enhances any dish.
WHAT’S COMING UP? INTRODUCING THE AUSTRALIAN MUSHROOM SHAKER BAG AND HELLOFRESH PARTNERSHIP
Australian Mushrooms is bringing a fresh twist to home cooking with the launch of the innovative Australian Mushroom Shaker Bag. In partnership with renowned TV chef Ash Pollard, this campaign aims to create a viral cooking trend, inspiring home cooks to shake up their meals with flavoursome mushrooms. Featuring four mouthwatering recipes, the initiative showcases the versatility and irresistible taste of mushrooms in a fun, creative way.
Mushroom health science website now live
FOODiQ Global, as delivery partners for Hort Innovation (MU22006), have launched Mushroom Health Science Australia (www.mushroomhealthscienceaustralia.org). This educational website presents a compelling narrative for health professionals to support them to recommend Agaricus bisporus mushrooms to their patients and clients, and to eat more themselves.
The website is an online hub that brings together resources from past Hort Innovation and AMGA-funded projects, and will serve to house resources created as part of future health research. Additional content updates will grow the narrative as new research is released.
Mushrooms in schools: Primary school education program reboot
This exciting new program is designed to educate the youngest generation – primary school students from kindergarten to Year six, about Australian Agaricus bisporus mushrooms.
Over the past few decades, the mushroom industry has invested heavily in nutrition education programs for consumers and health care professionals. Despite this, mushrooms are commonly categorised as a vegetable, including within our current Australian Dietary Guidelines.
There is therefore an opportunity to increase Australians’ understanding of, and appreciation for, mushrooms – starting with our youngest consumers.
Stronger together: Recap of the 2024 AU + NZ Mushroom Growers Conference
The 45th AMGA Conference in Tāmaki Makaurau Aotearoa/Auckland New Zealand marked the first conference collaboration between the Australian Mushroom Growers Association and the New Zealand Commercial Mushroom Growers Federation. In October, over 150 delegates, representing all parts of the mushroom industry .
Transforming the food industry with Australian mushrooms
The results of the AMGA's three-year project MU20003: Educating the food industry, show the truly positive impact Australian Mushrooms can have on the overall health of Australians. With the potential of Vitamin D mushrooms to triple Vitamin D intake of residents in aged care, mushrooms can address this widespread deficiency while catering to most dietary preferences. Further, with the rise of plant-based trends and flexitarian diets, research also shows substantial potential for the entire food service industry to adopt more mushrooms on menus to improve health outcomes.
Safe mushroom
Growing high-quality fresh mushrooms that are safe to eat is the responsibility of everyone who works on farm. The SAFE MUSHROOM Program provides food safety and risk management resources and training, enabling all mushroom supply chain businesses and their staff to adopt best practice
MushroomLink Magazine Issue 11
We hope you enjoy this issue, with its usual mix of R&D news, the latest in technology from around the world, and pest and disease updates.
You can subscribe to an e-copy of MushroomLink magazine here or view previous issues here
Click here to download the magazine
Articles
Levy funded project updates
Marketing
Growing & Tech
Pest & Diseases
Index
MushroomLink magazine index, Issues 1 to 10
Stéphane Doutriaux from MycoSense discusses Spotlight at the AMGA conference
Can simple technology help boost picker performance? Listen to Stéphane discuss new technological advancements for mushroom picking the Australian and New Zealand Mushroom Growers Conference 2024.
Read more about Spotlight and MycoSense in issue 11 of the Mushroomlink magazine.
MushroomLink Bulletin November
In this edition:
CONSUMER DATA: Explore the latest Nielsen report
MARKETING WEBINAR: Join the HI team as they unpack the Nielsen report
FEATURE ARTICLE: Studying the microscopic metropolis in compost
MUSHROOM HEALTH SCIENCE WEBSITE: Website now live
HORT FRONTIERS NEWS: Venture capital fund announced
Nielsen report November 2024
The latest mushrooms comprehensive review by Nielsen has been released, which covers the 52 weeks to October 6 and is available on the Hort IQ site (not a member yet – sign up here)
https://www.hortiq.com.au/resource/?resourceNumber=HIQ0000179.
Alternatively, these can also be found on Harvest to Home site: https://www.harvesttohome.net.au/fruitmushroomnuts/case-studies/comprehensive-reviews.
Some key findings:
Mushroom value and volume sales have declined this year at –2.6% and –2.3% respectively, with price per kilo remaining the highest at $13.22 this year.
All consumer metrics are trending down for mushrooms this year, with no obvious trigger driving declining value sales.
Price increases are driving the growth across the competitive set.
The number of households buying mushrooms online remains stable this year, there are however less shoppers buying in-store.
Sales for loose mushrooms are slightly growing this year, while pre-packed mushrooms are in in decline.
The next report will be updated in May 2025.
Hort Frontiers announcement good news for mushroom growers
This week’s announcement of the world’s first horticulture-focused venture capital fund is a significant boost for the mushroom industry, offering new opportunities to tackle key challenges and enhance growth.
The world’s first horticulture-focused venture capital fund has been launched to help combat the rising costs of farming and declining fruit and vegetable consumption in Australia.
Led by Hort Innovation, the grower-owned not-for-profit research and development corporation in partnership with Australian-headquartered investment firm Artesian, a non-levy co-investment fund of up to $60 million is on offer to high-growth, early-stage startups. The aim is to fast-track innovative products and services from inception to market readiness.
Hort Innovation chief executive officer Brett Fifield said now more than ever, the need to diversify investment approaches and bring onboard new thinking to benefit industry is critical.
“The Australian horticulture industry is facing unprecedented challenges - high production costs, labour issues, extreme weather impacts to name a few,” he said.
“On top of that, Australian fruit and vegetable consumption dropped by up to 8 per cent to June 2023, compared to the year before.
“To address these challenges head on, Hort Innovation has partnered with Artesian to build bigger, bolder investments in innovation and create a flexible investment framework to accelerate research and development.
“By investing in startups, we are enabling fresh ideas, never-before-seen technologies, and new ways of thinking to make growing easier, more sustainable and cost-effective, and lift consumption.”
Artesian will manage the Hort Innovation Venture Fund, with initial investments in eligible businesses to be made over the next five years.
Key Hort Innovation Venture Fund focus areas include:
Increasing productivity: Helping Australian growers to become more adaptable, resilient and financially sustainable. This may be in the use of AI to predict what to do and when to do it, new automation options, or the use of satellite technology to guide decision-making.
Sustainability: to deliver new innovations Australian growers of fruit, vegetables, nuts, turf and nursery plants can employ. For example, enhancing monitoring capabilities to optimise water use and viable options to reduce chemical use.
Consumption: to drive demand and meet changing consumer preferences and encourage healthy living. For example, naturally breeding produce that is nutrient dense, with a long shelf life while being aesthetically pleasing.
Workforce: Opportunities to upskill existing industry participants and expand local career opportunities in horticulture, particularly in the science and technology arenas.
Artesian CEO Jeremy Colless said the firm was excited about the partnership with Hort Innovation, emphasising its potential to drive impactful investments in cutting-edge technologies that will deliver sustainable, long-term benefits for Australian produce farmers and consumers.
“Delivering the world’s first horticulture-specific venture capital fund with Hort Innovation is a significant milestone and an example of how Artesian works with leading industry, corporate, government and institutional investors to develop tailor made solutions that address innovation challenges,” he said.
Mr Colless highlighted the collaboration as a unique opportunity to elevate productivity and innovation across the agriculture sector, fostering resilience and advancing Australia's position as a leader in sustainable horticulture.
Artesian currently has more than $1.2 billion in assets under management including through technology and venture capital investments across energy transformation, agrifood and natural capital, healthcare and emerging technology segments.
Mushroom grower Georgia Beattie, founder, Bulla Park Mushrooms, praised the programs focus on real outcomes for growers.
"Frontiers has an unapologetic focus on commercial outcomes and impact for Australian growers. Its approach is inherently open-ended, which is essential for fostering true innovation," she said.
Macadamia grower Henrik Christiansen said the new structure is really valuable for growers to provide feedback on what solutions can be ramped up for commercialisation.
"The industry can choose what we back, and the tech developers we partner with are going to get quality feedback to integrate into solutions. That’s the value Hort Innovation can bring to the equation."
Mushroom grower Georgia Beattie