Review - Improving mushroom whiteness (MU19005)
Surveys of consumers consistently indicate that they prefer mushrooms to have white colour, firm texture, consistent maturity and good flavour. Of these, colour is clearly the top priority, and often the only one that can be easily considered at retail. Presenting clean, white mushrooms to consumers at retail is a proven method of increasing sales. For mushrooms, whiteness signals quality. It may also be assumed to indicate storage life, flavour and freshness.
This review discusses the information available about improving mushroom whiteness. Produced as part of the MU19005 project, funded by Hort Innovation.
