Consumer trends – a snapshot
A presentation by Atomic 212 to Hort Innovation earlier this year contained plenty of hopeful news for mushroom growers as Australians seek to boost immunity, care for their mental health, and reduce meat consumption.
The three main takeaways were
1. Australians with diets that are all or almost all vegetarian have increased by 48% in the last five years
2. Australians prioritise healthy living and are trying to make environmentally conscious choices
3. Key insights for the horticultural industry are the accelerated reduction in meat in Australian diets, good economic outlook for fresh produce, and a return to pre-pandemic levels of media and advertising consumption
Image credits: Atomic 212°
