MU21005 - Mushroom price elasticity of demand

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Written By Ryan Hall

Key research provider: Natural Capital Economics

This project is delivering the mushroom industry with valuable information on how changes in the price of mushrooms and substitute/complementary products can affect the industry’s market share and overall revenue.

By understanding how consumer purchasing patterns respond to changes in the price of similar products, the industry can determine the optimal value/volume mix that is sustainable and viable for the whole supply chain.

Ryan Hall
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MU21002 - Desktop review of pathway risks for the mushroom industry - Agaricus mushrooms and growth substrate imports
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