MU20006 - Mushroom industry crisis and reputation risk management podcast
Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In a new three-part podcast series Keep calm and carry on, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand.
This podcast is part of the Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Now available in your podcast app of choice (including spotify, apple podcasts and more!). Click here to find out where it is hosted or search “Mushroom Link” on your podcasting app of choice.
