MU20006 - Mushroom industry crisis and reputation risk management podcast
Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In a new three-part podcast series Keep calm and carry on, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand.
This podcast is part of the Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Now available in your podcast app of choice (including spotify, apple podcasts and more!). Click here to find out where it is hosted or search “Mushroom Link” on your podcasting app of choice.
Managing COVID-19 related risks in mushroom businesses
We are all fed up with Covid-19 dominating our lives - the serious impacts of a deadly disease and the extreme difficulties of producing and selling a rapidly growing and fragile crop when the rules change daily, state borders can snap shut any time and a single positive case in the workplace can potentially cost a business thousands of dollars.
With vaccines, we can now see some light at the end of our 19-month-long tunnel. But, how can businesses manage this new landscape? What ‘carrots’ are most effective and what ‘sticks’ can legally be used?
Join us to learn how businesses can navigate this rapidly changing and challenging environment, minimising risk to both employee health and economic viability.
Rhys Ryan: Rhys is Managing Director of Porter Novelli Australia, and leads the firm’s work in helping clients build corporate reputation.
Following an early stint as a broadcast journalist, Rhys moved into strategic communications and has developed expertise in financial services, agribusiness, retail and primary production.
He has spent significant time in the United States over the past 20 years, where he led multi-country reputation programs for global corporations and technology start-ups in New York and San Francisco.
In recent years, Rhys has led campaigns and corporate reputation programs on behalf of including Dow Chemical, the Mortgage & Finance Association of Australia, Mars, Bendigo Bank, PepsiCo, McCain Foods, Kimberly-Clark and various state and Commonwealth Government Departments.
Andrew Brooks: Andrew is an experienced employment lawyer and advisor to fast growth businesses, not-for-profits and agricultural clients of Law Squared.
Andrew is committed to helping employers and their management team deal with daily staff issues and complex legal problems as they arise during the employment life cycle: hiring, managing and firing. Andrew continues to work heavily in the agricultural sector and has been directly assisting clients navigate the world of COVID-19 vaccines in these workplaces.
The webinar is brought to you by the Mushroom industry crisis and reputation risk management project (MU20006) which is funded through the mushroom levy and contributions from the Australian government.