MT21004 - Consumer behavioural data program
Key research provider: Nielsen
This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).
The platform has a dedicated dashboard for each commodity, making data and reporting easily accessible for industry participants.
The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities.
