Marketing Update: October to December 2023
With an increased media spend in the final quarter of 2023, the reach of the Australian Mushrooms campaign packed a punch.
The campaign’s overall objective is to inspire people to consume more mushrooms daily by adding Mighty Mushies to everyday meals. The multi-media approach aims to reach consumers at various touchpoints including radio, out of home environments, for example shopping centre screens in close proximity to supermarkets, social media channels, and while they are shopping online.
