New Three Pillar Strategy to Guide Marketing in FY2025
With the current landscape of consumer behaviour heavily impacted by the cost of living crisis, brands must adapt their marketing strategies to stay competitive. Aligned with the 2022-2026 Mushroom Fund Strategic Investment Plan (SIP), the Hort Innovation marketing team has devised a new three-pillar strategy. The key components of the strategy are win the mind, win at point of purchase and win the future.
