Click here to view the recording

Date: Wednesday 19 June 2024

Time: 12:00 pm - 1:00 pm

Location: Delivered online via zoom

Registration: Click here to register

Even the best marketing won’t help mushrooms that have travelled poorly; bad looking mushrooms just won't sell. 

But why do mushrooms, that leave the farm crisp and white, arrive on retail shelves looking bruised and sad? What is going on between farm and supermarket? Why do mushrooms age while on the road and how can we prevent it?

Join Dr Jenny Ekman and team as they present some fascinating data on the Australian supply chain, delve into the critical factors affecting mushroom quality from farm to supermarket, and highlight some actionable insights to ensure your mushrooms maintain their freshness and appeal throughout the supply chain.

Part 2 of the series will be presented on Wednesday 3 July where the postharvest best practice guide will be presented. Click here to find out more.

About the presenter

Dr Jenny Ekman

Dr Ekman is a postharvest physiologist and communicator who works to maximise produce freshness and value while minimising supply chain losses. She is passionate about applying science to improve commercial and consumer outcomes.

Dr Ekman has more than 20 years’ horticultural research experience in Australia, USA and the Philippines. She has led research projects on food safety, fruit-fly management, broccoli, chestnuts and vegetables, and is developing a definitive postharvest manual and app for the Australian vegetable industry. She has worked extensively in fruit physiology, completing projects funded by HAL, RIRDC and ACIAR.

Dr Ekman has excellent writing and communication skills and is an effective translator of scientific language into information readily understood and used by growers.