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Australian Mushrooms FY25 Marketing Strategy

Date: Thursday 22 February 2024

Time: 12:00 - 1:00 pm AEDT

Location: Delivered online via Zoom

Registration: Click here to register

Monique Emmi, Marketing Manager at Hort Innovation, will present the key facts that informed the FY25 marketing strategy and the pillars that will be the focus of the up-coming marketing plan.

Monique Emmi, Marketing Manager at Hort Innovation

Presenter

Monique Emmi is a passionate foodie, marketing specialist and judge for the Royal Agricultural Society.

With a Bachelor of Creative Arts & Business from Macquarie University, and a raft of experience in hospitality industry, Monique has worked across both consumer and foodservice marketing programs throughout her career.

She is dedicated to working with primary and artisan producers to build long-term growth plans and activate creative and effective campaigns.

Monique was the Marketing Manager for the Mushroom industry from 2015 to 2018 and returned to the industry last year to assist them with a new marketing strategy based on current research and data.

She says her favourite way to eat mushrooms is in a traditional Spaghetti boscaiola.

Other Links

Want to learn more about Australian Mushroom marketing? Click here to view the marketing contracted projects and to view the 5-year marketing forecast from July 1, 2023 click here

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7 December

Marketing webinar: Cost of living, consumer behaviour and the implications for the mushroom category

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19 June

Results from the Mushroom Supply Chain studies