Media and marketing update May to September 2024

Australian Mushrooms will be launching a new campaign to drive top of mind awareness and consideration amongst light – medium buyers. Live from October, the campaign will include Digital TV, Broadcast Radio, PaidSocial Media, Earned Media (including activity in Mushroom Month and celebratingSummer), Retail Outdoor, Digital Audio and Retail Media.

Click here to read the full article in MushroomLink

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Measuring mushroom quality - Subjective vs objective quality assessment

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Mushroom people development strategy