PROJECT PROOF BY FIFTYFIVE5, Consumer research funded through the Mushroom Industry Marketing levy
In realigning their approach to mushroom marketing, Hort Innovation has committed to strong collaboration with the Mushroom Industry Strategic Investment Advisory Panel (SIAP). This will ensure that any decisions regarding mushroom messaging are data-driven, rather than being based on opinion or hearsay. The objective is to drive demand for mushrooms through increasing consumer knowledge, attitudes and purchase intent.
