Nielsen report November 2024

The latest mushrooms comprehensive review by Nielsen has been released, which covers the 52 weeks to October 6 and is available on the Hort IQ site (not a member yet – sign up here)

https://www.hortiq.com.au/resource/?resourceNumber=HIQ0000179.

Alternatively, these can also be found on Harvest to Home site: https://www.harvesttohome.net.au/fruitmushroomnuts/case-studies/comprehensive-reviews.

Some key findings:

• Mushroom value and volume sales have declined this year at –2.6% and –2.3% respectively, with price per kilo remaining the highest at $13.22 this year.

• All consumer metrics are trending down for mushrooms this year, with no obvious trigger driving declining value sales.

• Price increases are driving the growth across the competitive set.

• The number of households buying mushrooms online remains stable this year, there are however less shoppers buying in-store.

• Sales for loose mushrooms are slightly growing this year, while pre-packed mushrooms are in in decline.

The next report will be updated in May 2025.