MU20006 - Podcast episode 3
Keeping control of a potentially industry-damaging story in a complex media landscape can be challenging, but not impossible, if everyone works together to prevent an issue becoming a crisis.
Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience.
Podcast funded through the levy project MU20006, Mushroom industry crisis and reputation risk management.
