Cost of living, consumer behaviour and the implications for the mushroom category

Hort Innovation's Consumer Insights Manager Wendy Hubbard speaks on the cost of living, mushroom category performance, consumer behaviour and the implications for the mushroom industry.

Wendy is a seasoned insights professional with over two decades of experience in the consumer insights industry. Her expertise lies in identifying opportunities and challenges using multiple data sets and transforming these insights into compelling narratives that drive business growth.

She is currently the Insights Manager at Hort Innovation, where she manages consumer insights initiatives for the Australian horticulture industry.