Australian Mushrooms FY25 Marketing Strategy

Monique Emmi, Marketing Manager at Hort Innovation, presented the key facts that informed the FY25 marketing strategy and the pillars that are the focus of the up-coming marketing plan.

Other resources

• Webinar: Cost of living, consumer behaviour and the implications for the mushroom category

• Website: Australian Mushrooms

• Data: Marketing data insights

• Magazine:

  • Marketing momentum rolls on

  • Australian festivities for World Mushroom Day

  • Sampling program delivers insights and sales