Australian Mushrooms FY25 Marketing Strategy
Monique Emmi, Marketing Manager at Hort Innovation, presented the key facts that informed the FY25 marketing strategy and the pillars that are the focus of the up-coming marketing plan.
Other resources
Results from the mushroom supply chain best management project
Join the MushroomLink team as we speak with Dr Jenny Ekman from the MU22011 Mushroom supply chain best management project. In this two part webinar Jenny will discuss the results from this levy funded project.
Part 2 of the series will be presented on Wednesday 3 July where the postharvest best practice guide will be presented. Click here to find out more.
Cost of living, consumer behaviour and the implications for the mushroom category
Hort Innovation's Consumer Insights Manager Wendy Hubbard speaks on the cost of living, mushroom category performance, consumer behaviour and the implications for the mushroom industry.
Wendy is a seasoned insights professional with over two decades of experience in the consumer insights industry. Her expertise lies in identifying opportunities and challenges using multiple data sets and transforming these insights into compelling narratives that drive business growth.
She is currently the Insights Manager at Hort Innovation, where she manages consumer insights initiatives for the Australian horticulture industry.