Fact sheet: Mushroom nutrition and health messages
While we know that mushrooms are good for our health, making claims to this effect is a little more complicated.
Nutritional claims linked to food are highly regulated and statements need to be carefully crafted.
To help growers, chefs, personal trainers, social medial influencers, or anyone wanting to spruik mushrooms, the Australian Mushroom Growers Association (AMGA) teamed up with nutrition specialists to create a comprehensive set of statements that complies with strict FSANZ guidelines.
The AMGA teamed up with nutrition specialists to create a comprehensive guide about what you can actually say about mushrooms that complies with the strict guidelines.
This AMGA funded project set out to create a list of pre-crafted statements that can be used by growers looking to create their own marketing pathways/business plans, personal trainers, social media influences, celebrity chef and more
Divided into key categories of overarching statements, statements by health outcomes, and statement about diet type. Uses of the guide can use this resource to make confident claims.
This fact sheet has been created to outline the range of health benefits that can be attributed to the nutrients found in mushrooms. The statements in this document are a more consumer-friendly version of permitted nutrition and health claims that comply with FSANZ Code.
Additionally, consumer research was recently undertaken (which is also available in the grower portal), which tells us that health claims about mushrooms and immunity, as well as calcium absorption are the most likely to resonate and prompt purchase, and therefore are good claims to consider in any of your communications.
