Best practice for the Mushroom Supply Chain

Even the most polished or targeted marketing campaign will not work if the mushrooms on the supermarket shelf look old, brown, and unappealing. The same applies through the whole supply chain; effort spent on growing, picking and packing the best possible mushrooms will be wasted if they are not well managed after.

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Shopper engagement during in-store sampling program

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Bacteriophages in mushroom compost - friend or foe?