Australian Mushrooms Marketing Rebooted

The marketing team at Hort Innovation has developed a new approach to the Marketing Planning Process through close collaboration with industry.

This fresh approach for the FY23, presented in September 2021 by Hort Innovation General Managers of Marketing Jane Smith and Kylie Hudson, laid out a commitment to foster better working relationships with growers and peak industry bodies.

Read all about these initiatives in the first issue of the MushroomLink magazine