Date: Thursday 10 October 2024
Time: 12:00 pm - 1:00 pm
Location: Delivered online via zoom
Registration: Click here to register
Hort Innovation and agency Thinkerbell are excited to showcase the new campaign for Australian Mushrooms ‘MmmmMushrooms’. In this webinar, they will explore the current media landscape, how they plan within it and what the media recommendation looks like. They will then talk you through the marketing strategy, creative idea and give you a preview of how the campaign will come to life in market.
Speakers
Hadley Allchurch, Head Paid Media Thinker, Thinkerbell
Hadley has 20 years media planning and buying experience across both networked and integrated agencies. He’s worked across all categories and specialises in FMCG. Whilst subscribing to proven planning principles, Hadley loves to add context and relevance to media placements. This, combined with strong trading acumen and great media relationships, helps Hadley deliver strong ROI for Hort Innovation industries.
Bryan Bryant-Steeds, Head Tinker, Thinkerbell
Bryan is a strategic thinker who loves using creativity to find solutions to business problems. Having spent nearly 15 years working with brands spanning retail, automotive, telco, finance and more, he’s no stranger to navigating the complexities of businesses both big and small. A passionate and energetic business lead, Bryan has partnered closely with Hort Innovation to deepen the agency’s understanding of each industry’s challenges, and how we can help solve them together.
Daniel Li, Lead Creative Tinker, Thinkerbell
Dan has been working with his creative partner, Mitch, flexing their creative across all manner of brands. Since joining Thinkerbell, he’s become well acquainted with Hort, working across bananas, avocados and mushrooms to date, and with more on the way. The lead creative on Australian Mushrooms, he’s consumed his fair share to help get the campaign to this point and is excited show the population the superior taste and versatility they offer.