Date: Tuesday 10 December 2024

Time: 12:00 - 1:00 pm AEDT

Location: Delivered online via Zoom

Registration: Click here to register

NEW DATA: In this webinar, Wendy Hubbard will take us through a deep dive of the latest Mushroom Nielsen data (to October 2024). This data acts as an industry base line, by which the team can then measure the success of the new Mmmmmmm campaign in 12 months (in October 2025).

Monique Emmi will then discuss the new campaign and planned activities, including the shaker bag, Hello Fresh partnership, and other exciting initiatives.

Please note this is a new presentation with new data - not a repeat of Wendy’s presentation in New Zealand.

About the speaker

Monique Emmi is a passionate foodie, marketing specialist and judge for the Royal Agricultural Society.

With a Bachelor of Creative Arts & Business from Macquarie University, and a raft of experience in hospitality industry, Monique has worked across both consumer and foodservice marketing programs throughout her career.

She is dedicated to working with primary and artisan producers to build long-term growth plans and activate creative and effective campaigns.

Monique was the Marketing Manager for the Mushroom industry from 2015 to 2018 and returned to the industry last year to assist them with a new marketing strategy based on current research and data.

She says her favourite way to eat mushrooms is in a traditional Spaghetti boscaiola.