Building saliency through awareness driving media and communications actives. Positioning Aussie mushrooms as an essential ingredient for enhanced taste and health within everyday meals.

Promoting the unique health and functional benefits of mushrooms. Educating the consumer and inspiring easy ways to include more in their diet.

Work with retailers to ensure mushrooms are easy to find and buy to drive more impulse purchases. Product demonstrations and sampling in stores and at events.

Mushrooms to become the new avocado toast: a must-have or habitual ‘signature serve‘. Developing a signature serve food service program and support with consumer public relations to target influential café culture.